{"id":1412,"date":"2019-06-13T15:21:09","date_gmt":"2019-06-13T15:21:09","guid":{"rendered":"https:\/\/levadura.com\/?p=1412"},"modified":"2022-11-01T23:38:53","modified_gmt":"2022-11-01T23:38:53","slug":"que-es-el-employee-branding","status":"publish","type":"post","link":"https:\/\/levadura.com\/en\/que-es-el-employee-branding\/","title":{"rendered":"\u00bfQu\u00e9 es el employee branding?"},"content":{"rendered":"\n

\u00bfQuieres saber c\u00f3mo convertir a tus empleados en embajadores de tu marca? Aqu\u00ed te contamos c\u00f3mo:
<\/h2>\n\n\n\n

1. Employee Branding, \u00bfqu\u00e9 es?<\/h3>\n\n\n\n

Un employee branding es el proceso mediante el cual los empleados internalizan la imagen y los mensajes de una marca, y est\u00e1n motivados y dispuestos a proyectar la imagen con clientes.<\/p>\n\n\n\n

2. El mensaje es importante<\/h3>\n\n\n\n

El primer paso para employee branding es tener presente el mensaje de lo que quieres difundir. \u00bfCu\u00e1les son los valores de tu marca? \u00bfSon f\u00e1ciles de identificar? \u00bfPueden ser atractivos para tus empleados? Crea mensajes sencillos, pero que capturen la esencia de lo que vendes. Recuerda que es importante generar empat\u00eda desde adentro de la organizaci\u00f3n.<\/p>\n\n\n\n

3. Ense\u00f1a todo sobre tu marca a tus empleados<\/h3>\n\n\n\n

El primer paso es introducir, ense\u00f1ar y hacer que tus empleados interioricen los mensajes y valores de tu marca. Es importante que esos mensajes sean atractivos y con los que se puedan identificar f\u00e1cilmente, y de esta manera generar un sentido de pertenencia hacia la marca.<\/p>\n\n\n\n

4. Tus empleados deben conocer en qu\u00e9 consiste la comunicaci\u00f3n interna<\/h2>\n\n\n\n

No solo es importante tus empleados conozcan los valores y los mensajes de tu marca, sino que tambi\u00e9n deben saber cu\u00e1l es la estrategia que est\u00e1 llevando a cabo el equipo de marketing, as\u00ed como sus objetivos. Esto es esencial para que tambi\u00e9n se sumen y puedan ser embajadores de la marca en diferentes plataformas como las redes sociales.<\/p>\n\n\n\n

5. Tus empleados deben saber qu\u00e9 lugar ocupan dentro de la organizaci\u00f3n<\/h2>\n\n\n\n

Tus empleados deben saber qu\u00e9 rol ocupan dentro de la empresa y dentro de la estrategia de marketing. Algunos van a tener un rol m\u00e1s activo dependiendo de su \u00e1rea. Pero es importante tener en cuenta que sin importar el cargo que ocupen, todos son vendedores.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQuieres saber c\u00f3mo convertir a tus empleados en embajadores de tu marca? Aqu\u00ed te contamos c\u00f3mo: 1. Employee Branding, \u00bfqu\u00e9 es? Un employee branding es el proceso mediante el cual los empleados internalizan la imagen y los mensajes de una marca, y est\u00e1n motivados y dispuestos a proyectar la imagen con clientes. 2. El mensaje […]<\/p>\n","protected":false},"author":2,"featured_media":4948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[221],"tags":[231,17,103],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-publicidad","tag-brand-employee","tag-branding","tag-marketing-digital"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es el employee branding? - Levadura Agencia<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber c\u00f3mo convertir a tus empleados en embajadores de tu marca? 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