{"id":1665,"date":"2019-09-17T23:44:46","date_gmt":"2019-09-17T23:44:46","guid":{"rendered":"https:\/\/levadura.com\/?p=1665"},"modified":"2022-10-24T18:25:45","modified_gmt":"2022-10-24T18:25:45","slug":"como-se-mide-a-un-influencer","status":"publish","type":"post","link":"https:\/\/levadura.com\/en\/como-se-mide-a-un-influencer\/","title":{"rendered":"\u00bfC\u00f3mo se mide a un influencer?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"font-size:30px;font-style:normal;font-weight:600\">Si eres de los que ya decidi\u00f3 apoyarse de la figura de un influencer para crear m\u00e1s impacto; lo que sigue es medir su efectividad. <\/h2>\n\n\n\n<p>Antes de arrancar, debes evaluar si ese influencer representa tus valores y se dirige al mismo segmento que tu marca.<\/p>\n\n\n\n<p>Para entender este punto, solicita a tu influencer un an\u00e1lisis de audiencias. Tambi\u00e9n debes pedir las m\u00e9tricas de alcance e engagement de sus publicaciones. Con esta informaci\u00f3n puedes pactar un esquema Pay per performance (PpP) en el que tu influencer pueda monetizar seg\u00fan sean sus resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:18px;font-style:normal;font-weight:400\"><a href=\"https:\/\/wa.me\/5218123551699?text=Hola!%20Me%20puedes%20dar%20informaci%C3%B3n%20de%20Influence%20Marketing%3F\">Te ayudamos a encontrar al influencer<\/a> ideal o administrar a los que ya tienes contratados. En Levadura amamos crecer marcas.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Si eres de los que ya decidi\u00f3 apoyarse de la figura de un influencer para crear m\u00e1s impacto; lo que sigue es medir su efectividad. Antes de arrancar, debes evaluar si ese influencer representa tus valores y se dirige al mismo segmento que tu marca. Para entender este punto, solicita a tu influencer un an\u00e1lisis [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[221],"tags":[222,14,15],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-publicidad","tag-agencia-de-publicidad","tag-marketing","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo se mide a un influencer? - Levadura Agencia<\/title>\n<meta name=\"description\" content=\"Si eres de los que ya decidi\u00f3 apoyarse de la figura de un influencer para crear m\u00e1s impacto; lo que sigue es medir su efectividad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/levadura.com\/como-se-mide-a-un-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo se mide a un influencer? 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