{"id":1702,"date":"2019-11-21T07:18:59","date_gmt":"2019-11-21T07:18:59","guid":{"rendered":"https:\/\/levadura.com\/?p=1702"},"modified":"2022-10-24T18:11:34","modified_gmt":"2022-10-24T18:11:34","slug":"cual-es-tu-arquetipo-de-marca","status":"publish","type":"post","link":"https:\/\/levadura.com\/en\/cual-es-tu-arquetipo-de-marca\/","title":{"rendered":"\u00bfCu\u00e1l es tu arquetipo de marca?"},"content":{"rendered":"\n

\u00bfSientes que tus post en redes sociales son iguales a los de tu competencia?<\/h2>\n\n\n\n

Quiz\u00e1 se deba a que no has definido bien cu\u00e1l ser\u00e1 tu estilo de comunicaci\u00f3n. En Levadura trabajamos con la t\u00e9cnica de Arquetipos de Marcas.<\/p>\n\n\n\n

Los arquetipos fueron creados por el psicoanalista Carl Gustav Jung, quien realiz\u00f3 un an\u00e1lisis de los s\u00edmbolos y mitos presentes en diferentes culturas, estableciendo 12 arquetipos de personalidad. Los arquetipos de personalidad de Jung desvelan s\u00edmbolos culturales e im\u00e1genes que est\u00e1n grabadas en el inconsciente colectivo, son tambi\u00e9n utilizados para la creaci\u00f3n de personajes en series, novelas o juegos de rol. La industria de la publicidad ha adoptado estas categor\u00edas para definir la esencia de las marcas.<\/p>\n\n\n\n

Cada vez que un cliente nuevo llega a Levadura, ejecutamos nuestra metodolog\u00eda exclusiva DISWO\u00ae en la que hacemos una evaluaci\u00f3n de las caracter\u00edsticas de la marca para ubicarla en un arquetipo. Con esta definici\u00f3n inicial creamos comunicaci\u00f3n acorde a su personalidad, generando mensajes que refuercen su esencia mientras se diferenc\u00eda de su competencia.<\/p>\n\n\n\n

Las 12 personalidades de marca que utilizamos son:<\/p>\n\n\n\n

  1. Amigo<\/li>
  2. Amante<\/li>
  3. Cuidador<\/li>
  4. Explorador<\/li>
  5. Sabio<\/li>
  6. H\u00e9roe<\/li>
  7. Creador<\/li>
  8. Gobernante<\/li>
  9. Idealista<\/li>
  10. Rebelde<\/li>
  11. Mago<\/li>
  12. Buf\u00f3n<\/li><\/ol>\n\n\n\n

    \u00a1D\u00e9janos ayudarte<\/a> ser diferente! Estamos para servirte.<\/h3>\n","protected":false},"excerpt":{"rendered":"

    \u00bfSientes que tus post en redes sociales son iguales a los de tu competencia? Quiz\u00e1 se deba a que no has definido bien cu\u00e1l ser\u00e1 tu estilo de comunicaci\u00f3n. En Levadura trabajamos con la t\u00e9cnica de Arquetipos de Marcas. Los arquetipos fueron creados por el psicoanalista Carl Gustav Jung, quien realiz\u00f3 un an\u00e1lisis de los […]<\/p>\n","protected":false},"author":2,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[221],"tags":[222,14],"class_list":["post-1702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-publicidad","tag-agencia-de-publicidad","tag-marketing"],"acf":[],"yoast_head":"\n\u00bfCu\u00e1l es tu arquetipo de marca? - Levadura Agencia<\/title>\n<meta name=\"description\" content=\"Quiz\u00e1 se deba a que no has definido bien cu\u00e1l ser\u00e1 tu estilo de comunicaci\u00f3n. En Levadura trabajamos con la t\u00e9cnica de Arquetipos de Marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/levadura.com\/cual-es-tu-arquetipo-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es tu arquetipo de marca? - Levadura Agencia\" \/>\n<meta property=\"og:description\" content=\"Quiz\u00e1 se deba a que no has definido bien cu\u00e1l ser\u00e1 tu estilo de comunicaci\u00f3n. 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