{"id":241,"date":"2016-07-21T21:08:22","date_gmt":"2016-07-21T21:08:22","guid":{"rendered":"https:\/\/levadura.com\/?p=241"},"modified":"2022-12-30T21:37:14","modified_gmt":"2022-12-30T21:37:14","slug":"2016-7-21-mexicanas-a-travs-de-su-bolso","status":"publish","type":"post","link":"https:\/\/levadura.com\/en\/2016-7-21-mexicanas-a-travs-de-su-bolso\/","title":{"rendered":"Mexicanas a trav\u00e9s de su bolso"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"font-size:30px;font-style:normal;font-weight:600\">Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes. <\/h2>\n\n\n\n<p>Sin embargo, se quedan muy cortos al describir a las habitantes de nuestro pa\u00eds. Para la ret\u00f3rica cultural, la mujer es un misterio que no debe ser comprendido sino amado. La idea de que a ellas &#8220;hay que quererlas, pero no hay que intentar entenderlas&#8221; ha dado como resultado una total incomprensi\u00f3n de su comportamiento.<\/p>\n\n\n\n<p>Para las marcas, el mercado de lo femenino puede ser un enigma apasionante; la mujer mexicana toma la decisi\u00f3n de compra del 80% de los productos de consumo. Su estilo de vida est\u00e1 matizado por su situaci\u00f3n personal que puede ser: aut\u00f3noma e independiente; ama de casa, madre y\/o jefa de familia. Las campa\u00f1as de hoy no deben caer en clich\u00e9s de anta\u00f1o que no reflejan su evoluci\u00f3n social. Las chicas de hoy tambi\u00e9n se desenvuelven como: profesionistas, directoras de empresa y personas exitosas. Estilos de vida diversos fuera de las etiquetas habituales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px;font-style:normal;font-weight:500\">Intentar hacer marketing con las f\u00f3rmulas de siempre para cautivarlas es un camino al fracaso.<\/h3>\n\n\n\n<p>Dice la investigadora catalana Gemma Cernuda que el bolso de una mujer es el para\u00edso de las marcas. Inspirados en ella, Levadura presenta &#8220;Mexicanas a trav\u00e9s de su bolso. Un arma que no es rosa&#8221;. Un ejercicio c\u00f3mico, m\u00e1gico, musical para entender el ecosistema personal de las consumidoras mexicanas. El bolso; ese objeto de seducci\u00f3n, almacenamiento e incluso defensa personal; es el confidente ideal.<\/p>\n\n\n\n<p>Cada mujer a quien le hemos pedido que nos muestre sus pertenencias, inicia la din\u00e1mica con una risa c\u00f3mplice diciendo \u2013 \u00a1Uy! No sabes lo que te puedes encontrar en mi bolsa. Por eso este ejercicio ha sido tan \u00edntimo y divertido a la vez.<\/p>\n\n\n\n<p>La periodista australiana, Kathryn Eisman, escribi\u00f3 en su libro How to tell a woman by her handbag \u2013 si quieres saber c\u00f3mo es una mujer, olv\u00eddate de mirarla a los ojos: f\u00edjate mejor en su bolso. En otro caso, la revista Vize dedic\u00f3 un espacio al trabajo que el fot\u00f3grafo Sergey Stroitelev realiz\u00f3 en San Petesburgo.<\/p>\n\n\n\n<p>Esto nos lleva a considerar la relaci\u00f3n tan estrecha que tiene una mujer con su bolso y c\u00f3mo este &#8220;universo desconocido&#8221; puede revelarnos sus secretos \u00bfTe atreves a mostrarnos tu interior? Te invitamos a conocer las historias.<\/p>\n\n\n\n<p>* Gemma Cernuda, Ellas deciden: <a href=\"http:\/\/ellasdeciden.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/ellasdeciden.com\/<\/a><\/p>\n\n\n\n<p>** Kathryn Eisman <a href=\"https:\/\/www.amazon.es\/s\/ref=dp_byline_sr_book_1?ie=UTF8&amp;field-author=Kathryn+Eisman&amp;search-alias=stripbooks\" target=\"_blank\" rel=\"noopener noreferrer\">How to tell a woman by her handbag Andrews &amp; Mcmeel 1 de abril de 2010.<\/a><\/p>\n\n\n\n<p>*** Sergey Stroitelev, Vize Julio 2016:&nbsp;<a href=\"http:\/\/www.vice.com\/es_mx\/read\/fotos-de-mujeres-rusas-y-el-contenido-de-sus-bolsas?utm_source=vicefbmx\" target=\"_blank\" rel=\"noopener noreferrer\">Fotos de mujeres y lo que cargan en su bolsa.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes. Sin embargo, se quedan muy cortos al describir a las habitantes de nuestro pa\u00eds. Para la ret\u00f3rica cultural, la mujer es un misterio que no debe ser comprendido sino amado. La idea de que a ellas &#8220;hay que quererlas, pero [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mexicanas a trav\u00e9s de su bolso - Levadura Agencia<\/title>\n<meta name=\"description\" content=\"Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mexicanas a trav\u00e9s de su bolso - Levadura Agencia\" \/>\n<meta property=\"og:description\" content=\"Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/\" \/>\n<meta property=\"og:site_name\" content=\"Levadura Agencia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/levaduraagencia\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-21T21:08:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-30T21:37:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"965\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Yeast\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@levaduraagencia\" \/>\n<meta name=\"twitter:site\" content=\"@levaduraagencia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Yeast\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/\",\"url\":\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/\",\"name\":\"Mexicanas a trav\u00e9s de su bolso - Levadura Agencia\",\"isPartOf\":{\"@id\":\"https:\/\/levadura.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg\",\"datePublished\":\"2016-07-21T21:08:22+00:00\",\"dateModified\":\"2022-12-30T21:37:14+00:00\",\"author\":{\"@id\":\"https:\/\/levadura.com\/#\/schema\/person\/789f6a1393e229ac060d4a7baf17b1f5\"},\"description\":\"Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/#primaryimage\",\"url\":\"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg\",\"contentUrl\":\"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg\",\"width\":965,\"height\":541},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/levadura.com\/#website\",\"url\":\"https:\/\/levadura.com\/\",\"name\":\"Levadura Agencia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/levadura.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/levadura.com\/#\/schema\/person\/789f6a1393e229ac060d4a7baf17b1f5\",\"name\":\"Ana Yeast\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/levadura.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc4e00837c98f7444c62348579ff53b933ebcc9785c50184a8f737a5e612823d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc4e00837c98f7444c62348579ff53b933ebcc9785c50184a8f737a5e612823d?s=96&d=mm&r=g\",\"caption\":\"Ana Yeast\"},\"url\":\"https:\/\/levadura.com\/en\/author\/algolevadura-mx\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mexicanas a trav\u00e9s de su bolso - Levadura Agencia","description":"Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/","og_locale":"en_US","og_type":"article","og_title":"Mexicanas a trav\u00e9s de su bolso - Levadura Agencia","og_description":"Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes.","og_url":"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/","og_site_name":"Levadura Agencia","article_publisher":"https:\/\/www.facebook.com\/levaduraagencia","article_published_time":"2016-07-21T21:08:22+00:00","article_modified_time":"2022-12-30T21:37:14+00:00","og_image":[{"width":965,"height":541,"url":"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg","type":"image\/jpeg"}],"author":"Ana Yeast","twitter_card":"summary_large_image","twitter_creator":"@levaduraagencia","twitter_site":"@levaduraagencia","twitter_misc":{"Written by":"Ana Yeast","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/","url":"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/","name":"Mexicanas a trav\u00e9s de su bolso - Levadura Agencia","isPartOf":{"@id":"https:\/\/levadura.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/#primaryimage"},"image":{"@id":"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/#primaryimage"},"thumbnailUrl":"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg","datePublished":"2016-07-21T21:08:22+00:00","dateModified":"2022-12-30T21:37:14+00:00","author":{"@id":"https:\/\/levadura.com\/#\/schema\/person\/789f6a1393e229ac060d4a7baf17b1f5"},"description":"Las mexicanas son conocidas en el mundo por adjetivos como: alegres, irresistibles, cari\u00f1osas y perseverantes.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/levadura.com\/2016-7-21-mexicanas-a-travs-de-su-bolso\/#primaryimage","url":"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg","contentUrl":"https:\/\/levadura.com\/wp-content\/uploads\/2016\/07\/nota-de-blog-nueva-medida965x541-px-2.jpeg","width":965,"height":541},{"@type":"WebSite","@id":"https:\/\/levadura.com\/#website","url":"https:\/\/levadura.com\/","name":"Levadura Agencia","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/levadura.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/levadura.com\/#\/schema\/person\/789f6a1393e229ac060d4a7baf17b1f5","name":"Ana Yeast","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/levadura.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bc4e00837c98f7444c62348579ff53b933ebcc9785c50184a8f737a5e612823d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc4e00837c98f7444c62348579ff53b933ebcc9785c50184a8f737a5e612823d?s=96&d=mm&r=g","caption":"Ana Yeast"},"url":"https:\/\/levadura.com\/en\/author\/algolevadura-mx\/"}]}},"_links":{"self":[{"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/posts\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":1,"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":5049,"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/posts\/241\/revisions\/5049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/media\/5245"}],"wp:attachment":[{"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/categories?post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/levadura.com\/en\/wp-json\/wp\/v2\/tags?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}