{"id":2800,"date":"2021-06-22T16:34:27","date_gmt":"2021-06-22T16:34:27","guid":{"rendered":"https:\/\/levadura.com\/?p=2800"},"modified":"2022-10-12T00:38:51","modified_gmt":"2022-10-12T00:38:51","slug":"alineando-el-contenido-a-la-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/levadura.com\/en\/alineando-el-contenido-a-la-estrategia-de-marketing\/","title":{"rendered":"Alineando el contenido a la estrategia de marketing"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" style=\"font-size:30px;font-style:normal;font-weight:600\">Tener una planeaci\u00f3n estrat\u00e9gica en Marketing Digital es el primer paso para cualquier marca.<\/h1>\n\n\n\n<p><br>En cualquier sector que est\u00e9s, necesitas saber cu\u00e1les son tus objetivos en y definir el segmento al que &#8220;le hablas&#8221;. En este blog te damos tres tips para lograrlo.<\/p>\n\n\n\n<p><strong>Define tus objetivos de la marca: <\/strong>Definir un objetivo digital est\u00e1 relacionado con responder esta pregunta simple: \u00bfQu\u00e9 quieres que haga el usuario despu\u00e9s de consumir tu mensaje? Por supuesto, la respuesta inmediata es, \u00a1comprar! Sin embargo, los medios digitales deben construir relaciones, midiendo el desempe\u00f1o de los mensajes por fases del embudo. Las m\u00e9tricas a observar son: alcance, afiliaci\u00f3n y por \u00faltima conversi\u00f3n.<\/p>\n\n\n\n<p><strong>Dise\u00f1a tu Buyer persona: <\/strong>Analiza los h\u00e1bitos de consumo de tu cliente ideal, identifica c\u00f3mo se comunica, construye el tono de tus mensajes definiendo el <a href=\"https:\/\/levadura.com\/cual-es-tu-arquetipo-de-marca\/\">arquetipo de tu marca<\/a>; por \u00faltimo, env\u00eda tus contenidos en los medios de su preferencia. Puedes tambi\u00e9n utilizar Google Trends como <a href=\"https:\/\/levadura.com\/3-formas-de-usar-google-trends\/\">fuente de informaci\u00f3n<\/a> de tendencias.<\/p>\n\n\n\n<p><strong>La trinidad de los contenidos: <\/strong>Para lograr contenidos exitosos es importante trabajar en estos tres puntos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Contenido con palabras clave y #s de acuerdo a las b\u00fasquedas de los usuarios.<\/li><li>Incluir tendencias o conversaciones que surjan en el momento.<\/li><li>Disparar una acci\u00f3n de los usuarios a trav\u00e9s de un punto de contacto.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px;font-style:normal;font-weight:500\"><br><span class=\"EOP\">Te ayudamos con tu Estrategia Digital, <\/span>programa una<a href=\"https:\/\/levadura.com\/consultoria\" target=\"_blank\" rel=\"noreferrer noopener\"> Asesor\u00eda aqu\u00ed<\/a> para aclarar dudas con nuestras expertas.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Tener una planeaci\u00f3n estrat\u00e9gica en Marketing Digital es el primer paso para cualquier marca. En cualquier sector que est\u00e9s, necesitas saber cu\u00e1les son tus objetivos en y definir el segmento al que &#8220;le hablas&#8221;. En este blog te damos tres tips para lograrlo. Define tus objetivos de la marca: Definir un objetivo digital est\u00e1 relacionado [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[221,274,51,50],"tags":[210,103],"class_list":["post-2800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-publicidad","category-estrategia-digital","category-levadura","category-social-media","tag-estrategia-de-contenidos","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alineando el contenido a la estrategia de marketing - Levadura Agencia<\/title>\n<meta name=\"description\" content=\"En cualquier sector que est\u00e9s, necesitas saber cu\u00e1les son tus objetivos en y definir el segmento al que &quot;le hablas&quot;. 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