{"id":3221,"date":"2022-04-19T21:54:46","date_gmt":"2022-04-19T21:54:46","guid":{"rendered":"https:\/\/levadura.com\/?p=3221"},"modified":"2024-09-17T17:02:14","modified_gmt":"2024-09-17T17:02:14","slug":"facebook-ads-administrador-cormercial","status":"publish","type":"post","link":"https:\/\/levadura.com\/en\/facebook-ads-administrador-cormercial\/","title":{"rendered":"Administrador comercial Vs Cuenta publicitaria"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"font-size:30px;font-style:normal;font-weight:600\">\u00bfNo sabes si usar tu administrador comercial o tu cuenta de publicidad?<\/h2>\n\n\n\n<p><br>Muchas dudas surgen en el proceso de configuraci\u00f3n y lanzamiento de anuncios. <a href=\"https:\/\/levadura.com\/agencia-digital\/anuncios-en-meta-ads\/\">Facebook ADS<\/a> entrega todas las herramientas, solo hay que aprender a usarlas. Un error constante de las marcas nuevas, es promocionar a trav\u00e9s de la cuenta personal de publicidad.<\/p>\n\n\n\n<p>La verdad es que todos los usuarios tienen acceso a una cuenta de publicidad que pueden configurar para anunciar, pero no solo se deben apoyar en ella si buscan resultados profesionales.<\/p>\n\n\n\n<p>Primero, el Business Manager es la principal herramienta que <a href=\"https:\/\/www.facebook.com\/levaduraagencia\">agencias<\/a>, marketers, empresas y marcas deben considerar para sus activos digitales. Es el administrador comercial que permite gestionar cuentas de publicidad, pixeles, cuentas de fans y m\u00e1s. Ah\u00ed se crean los anuncios, cuentas de Instagram, listas de p\u00fablicos, y se administran permisos y accesos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px;font-style:normal;font-weight:500\"><br>\u00bfOtro plus? Arroja vistas generales, impresiones y detalles del gasto de tus anuncios. <\/h3>\n\n\n\n<p><br>S\u00ed, la cuenta de publicidad existe por una raz\u00f3n, pero no significa que deba usarse en solitario, ignorando las otras herramientas que la complementan y optimizan. A trav\u00e9s de la cuenta de publicidad podemos tener un p\u00edxel, administrador de anuncios, gestionamos p\u00fablicos, cat\u00e1logos, eventos, etc.<\/p>\n\n\n\n<p>Ya que eres uno de nuestros lectores, tienes prohibido olvidar que, sin el Business Manager, es mucho m\u00e1s complicado y menos eficiente gestionar campa\u00f1as con la cuenta de publicidad.<\/p>\n\n\n\n<p>Ahora, el administrador de anuncios es esa pieza clave que nos permite crear, lanzar y modificar campa\u00f1as, segmentarlas y optimizarlas para que lleguen a la audiencia correcta. Adem\u00e1s de poder tener anuncios en simultaneo y medir los resultados mientras avanza la campa\u00f1a, con m\u00e9tricas e informes para analizar.<\/p>\n\n\n\n<p>Es com\u00fan que las marcas inicien sus gestiones de campa\u00f1as con la cuenta de publicidad personal y luego, al formalizar la empresa, pierdan su historial. Este error tambi\u00e9n influye en la productividad de los anuncios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:18px;font-style:normal;font-weight:400\"><br>Estas 3 herramientas son distintas e ideales para trabajar en conjunto en pro de tus campa\u00f1as. \u00bfNuestra recomendaci\u00f3n? Usa tu administrador comercial y consigue mejores resultados desde los inicios de tu marca.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfNo sabes si usar tu administrador comercial o tu cuenta de publicidad? Muchas dudas surgen en el proceso de configuraci\u00f3n y lanzamiento de anuncios. Facebook ADS entrega todas las herramientas, solo hay que aprender a usarlas. Un error constante de las marcas nuevas, es promocionar a trav\u00e9s de la cuenta personal de publicidad. La verdad [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facecbook Ads: Administrador comercial Vs Cuenta publicitaria - Levadura Agencia<\/title>\n<meta name=\"description\" content=\"Muchas dudas surgen en el proceso de configuraci\u00f3n y lanzamiento de anuncios. 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