About
In Mexico, there is a lack of savings culture. They needed a campaign that reflected different life circumstances where savings are a benefit. A graphic line was created for them, thinking of a clean and simple design to capture attention in the information.
![Odessa](https://levadura.com/wp-content/uploads/2022/08/artboard-1.png)
The number of followers was successfully doubled within a year, along with a 140% increase in the number of comments.
As a result of internal needs, dynamic content has been reflected that helps educate, entertain, and accompany their community.